Design Discovery & Visual Strategy
Market research and moodboarding focused on bridging patriotic symbolism with modern legal authority.
Client: Veterans Intellectual Property
Industry: Veterans Non-Profit
The Mission: Empowering Veterans Through Branding The objective was to create a patriotic yet modern visual identity for "Veterans Intellectual Property" (V.I.P.). The resulting system utilizes a stylized "Star & Stripes" motif to evoke a sense of national pride and security.
Strategic Design Choices:
Typography: Selected Acumin Pro Bold for its modern, industrial strength, providing a foundation of stability and trust.
Color Palette: Utilized a classic red, white, and blue palette, accented by a deep gold for "Veterans Intellectual Property" to signify high-level achievement and value.
Asset Versatility: Developed an integrated "badge" version of the logo for use in social media avatars and promotional merchandise.
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National Indivisible Logo Inspiration
CFL BIPOC INDIVISIBLE: Localizing a National Movement
Brand Expansion & Community Advocacy
The Mission: Cultural Resonance in Advocacy Tasked with expanding the visual identity of the Central Florida chapter of BIPOC Indivisible, I developed a localized brand system that honors the national organization’s roots while celebrating Florida’s unique ecological and cultural heritage. By integrating native flora and fauna motifs, specifically the Florida Sandhill Crane, into the established brand architecture, I created a visual language that feels both globally aligned and locally grounded. This work included the development of high-impact social media assets and community-facing cover images designed to drive digital engagement and local membership
