Essential Health Plans — Brand & Marketing Design

Project Overview Essential Health Plans required a cohesive brand and marketing system to increase ACA enrollment visibility and establish trust within a highly regulated healthcare environment. I led the development of a scalable visual system that unified web, print, and digital campaigns across seasonal enrollment cycles.

Role: Brand Marketing Design Lead

Scope: Brand system development, website redesign, digital campaign assets, print collateral

Impact: Supported recurring ACA enrollment campaigns with unified cross-channel messaging, strengthening brand recognition and marketing cohesion across web, print, and community outreach materials.

Digital Ad created with Canva, then placed into a mockup flatscreen using Photoshop AI and placed over an AI generated video using After Effects.

Brand System Development

Digital Campaign Assets

Seasonal ACA enrollment campaigns and evergreen brand messaging across paid and organic channels.

Print Collateral

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